10 ways that ad sales people can save newspapers
The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and...
View ArticleHow the web changed the economics of news – in all media
UPDATE (Oct 9 2012): Following the reviews of a collection of journalism students, as well as other topical events, I’ve written a follow-up piece here. Listening to news executives talk about...
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